If your sales have fallen off a cliff then you may very well be scratching your head as you try to work out what exactly has gone wrong.
Yet, it is almost certain that someone knows what has gone wrong and how it can be fixed. Therefore, the key to getting a solution that really works is to speak to the right people.
Which of the following people do you think can tell you what you need to fix in order to start selling more again?
Investigate Your Rivals
Do your biggest rivals know what has happened all of your sales? If they have stolen a lot of clients by under-cutting you or improving their services then they almost certainly know exactly what they have done.
Keeping a close eye on what is happening in your industry is vital for making sure that you know what the current threats are and what you can do about them. On the other hand, if you neglect this area then you could discover that you lose business without even realising what has happened.
It might feel strange to investigate your rivals but this is a smart way of keeping up to date with all of the challenges in your industry. You can be sure that they are keeping a close eye on you anyway.
These days, it is vital that you see what other firms are up to and try to work out whether they are cutting off your supply of clients before they even get to you.
Ask Your Clients
It seems safe to say that your clients also know what they are no longer buying from you. Have you done something to upset them or have they just found a better offer elsewhere?
This is the reason why a service such as mystery shopping from Tactical Solutions can give you some tremendous insights into what needs to be put right. If you don’t speak to your clients then how will you know the changing needs of the people that you do business with?
Don’t try and work out what has gone wrong with your sales figures without taking into account the people who have stopped buying from you. They may tell you very quickly what you need to know.
Everyone likes to be asked for their opinion and to be made to feel important, so don’t feel shy about turning to your clients for some thoughts and opinions on these matters. They will probably enjoy the fact that you ask them.
Study Your Staff
Other people who almost certainly know what the problem is are your members of staff. Have they noted that your customers are unhappy or that they are constantly complaining about service or prices?
By asking them for some feedback you can quickly discover what their thoughts are on your falling sales figures. The solution might be something that they can explain to you very easily if you give them a chance.
The other possibility in this respect is that your team are doing something wrong that you need to know about. In this case, the likes of a retail audit carried out by experts such as Tactical Solutions will let you see very easily what the issues are.
Having a terrific team that you can count on will give you a great deal of peace of mind. However, you should be careful not to move too far away from the action and leave them to their own devices too much.
Trust Your Own Instincts
Finally, aren’t you the person who is most likely to understand why sales have gone wrong in your company? The chances are that your instincts are trying to tell you something, although you may be ignoring them without even realising that you are doing so.
Isn’t it maybe time to sit down and consider whether or not you have the answers in your own head already? It could be that you just need some time and space in order to work out what you need to do now.
By looking at the trends and understanding what has happened in your business you should be able to have at least a decent idea of the problems you are facing up to. This means that you can then look to get started on sorting them out as swiftly as you can.
No matter which of these approaches to take, it will be a fantastic feeling when you finally work out what the problem has been caused by and can get to work on sorting it out once and for all.