Whilst return on investment suggests a financial return, there are several factors which a company can analyse to understand the success of their public relations.

ROI marketing is essential in a tough trading environment and as the news from winter and spring shows, several big-name chains are finding themselves in dire straits. Don’t follow in their footsteps.

From social media to events, infographics and sharable content, effective public relations can make the difference between barely existing and prosperity.

When considering your PR options, always act positively with the help of a leading PR agency team, this ensures that your return on investment is maximised and every viable communication channel and target market explored. The investment in professionals is worth every penny and should never be underestimated.

Engagement against coverage

Communications must engage the reader or viewer. Blanket coverage with no positive reaction from the consumer is not achieving objectives. Brand