Monthly Archive: April 2019

Comparing Price Plans in the Open Electricity Market

May 2019 will mark a significant moment in Singapore’s energy market.

By then, all households and businesses in the island will be able to select their preferred electricity retailer on the Open Electricity market (OEM).

Currently on a progressive rollout area-by-area, many may have seen retailers promoting their electricity plans. However, consumers in the market may have some questions about these plans and how they affect their bills, before making the switch.

What are the Price Plans Offered by Retailers?

Retailers offer various standard and non-standard price plans.

In terms of standard price plans, there are two types which exists in the OEM. The first plan, called the Fixed Price Plan, require consumers to pay a fixed price throughout the duration of the contract irrespective of its deviation from the regulated tariffs. The other plan, called the Discount-Off-the-Regulated-Tariff Plan provide customers with a fixed discount on the prevailing regulated tariffs.…

Death of Advertising Dinosaurs

With worldwide economic uncertainty upon us, it’s no surprise that many companies are reducing spending, and looking to steward their financial resources towards those activities that provide the most bang for the buck. As a result of reigning in the spending, and more demand for a higher return on investment (ROI) from their scarce financial resources, the final nail in the coffin could be coming down for one of the last remaining dinosaurs of our time…the Advertising Dinosaurs!

The Issue:

According to the Advertiser Perceptions, Inc. Spring 2008 report the dinosaurs of the advertising world are getting hit hard.  Here’s how the companies that reported data (1,811 total) expect their advertising budget mix to change:

  • 23% of advertising budgets are expected to decrease in the next six months
  • The most severely impacted by this are newspapers, radio, and broadcast TV
  • 44% of newspaper ad budgets are expected to decline in