With worldwide economic uncertainty upon us, it’s no surprise that many companies are reducing spending, and looking to steward their financial resources towards those activities that provide the most bang for the buck. As a result of reigning in the spending, and more demand for a higher return on investment (ROI) from their scarce financial resources, the final nail in the coffin could be coming down for one of the last remaining dinosaurs of our time…the Advertising Dinosaurs!

The Issue:

According to the Advertiser Perceptions, Inc. Spring 2008 report the dinosaurs of the advertising world are getting hit hard.  Here’s how the companies that reported data (1,811 total) expect their advertising budget mix to change:

• 23% of advertising budgets are expected to decrease in the next six months
• The most severely impacted by this are newspapers, radio, and broadcast TV
• 44% of newspaper ad budgets are expected to decline in