Promotional mailing is used to reach out to a targeted audience. You will direct the laminated mailer directly to the company or individual you are trying to reach by customizing it. This will make it easier for you because all of the information they need should already be included on the mailer, which they can use to contact you. This will also save you both money and time by not having to sort through phone calls to find out that another person has already contacted them about your product or service.
Identification Of A Brand
The main reason you would want to have a promotional mailer is branding. When you customize the information on the mailing, it will be easier for them to identify your company or service. This is very important because they may see other people promoting what you offer but maybe not as thoroughly. By having a promotional mailer, you make it so they cannot forget who you are and what you provide once they leave your presentation.
Pre-Selling Services/ Products
The other reason you want to have a custom laminated mailer is so that you can pre-sell your product or service. By putting together a mailing piece, it will be easier for you to explain what the company or individual will gain from using your product or service and why they should buy from you. This will give them information about what you are offering so that they can think about whether it is something they need.
In some scenarios, companies or clients are not ready to make the purchase right after reviewing your product or service; instead, they might want to research or think about it for a few days. By sending them a promotional mailing, you will be able to remind them in the future of your business and what you have to offer in case they need your services.
